TikTok Teams Up with MTV for New ‘Trending: VMA’ Awards

TikTok is looking to further solidify its broader cultural presence by linking up with MTVs VMAs to launch a new, dedicated set of awards that will be voted on by TikTok users exclusively.

The new TikTok ‘Trending: VMA’ awards will aim to “celebrate the creators and artists driving music trends and culture”.

As explained by TikTok:

“Beginning today, fans can vote for their favorites in categories like Best Breakthrough Song, Best Audio Mashup, and Best Artist x Creator Collab exclusively on TikTok.”

Various TikTok-popular tracks and artists will be in the running, which will no doubt prompt high engagement amongst users as they rush to support their favorite stars in the app.

MTV will live-stream the official “Trending: VMAs” award celebration from its TikTok account on September 10th, which will include artist performances and special guest presenters.

Read more on: https://www.socialmediatoday.com/news/tiktok-teams-up-with-mtv-for-new-trending-vma-awards/606276/