New York City’s Indo Warehouse Announces India Debut With 10 City Tour
Within a year of founding, they have catapulted themselves from an intimate 200-person gathering to the fastest growing brand in electronic music. Founded in 2022, Indo Warehouse is a New York collective, experiential series, and record label that authentically merges the expanse of South Asian culture with electronic music. Their diverse yet decidedly melodic sound, dubbed “Indo House,” draws from the founders’ diverse cultural roots. Kahani, aka Armaan Gupta, and Kunal Merchant are lauded by Mixmag and Rolling Stone for their music and events where traditional dance music motifs intermingle with percussion, vocals, and textures of a diverse region.
Fresh off the success of their sold-out North America tour, the famed collective is set to bring their immersive series that presents South Asian contemporary electronic sounds to Indian shores for the very first-time next year. Kickstarting their tour with a dedicated stage featuring Indo Warehouse artists at Sunburn Goa on 31st December, the collective will trek to Bengaluru on 7th January, Pune on 12th January, Ahmedabad on 13th January, New Delhi on 19th January followed by Chandigarh on 20th January, Mumbai on 25th January, Kolkata on 26th January and finally wrap up with Hyderabad on 28th January.
Indo Warehouse is poised to become a cultural touchstone, celebrating and elevating the beauty of South Asian culture within the global music landscape through its carefully curated events, releases, and collaborations. Their dedication to preserving and promoting the South Asian musical heritage while embracing innovation has garnered widespread acclaim and accolades including the 1001 Tracklist’s Future of Dance Award as two of the top music producers in the world. In the past year alone, the collective released their debut compilation, “Year One,” and hosted a series of successful sold-out shows at New York’s famed Avant Gardner and Brooklyn Mirage. In the months following, they performed sold out shows in their debuts in London and at Amsterdam Dance Event (ADE).
Karan Singh, CEO, Sunburn Festival states “Indo Warehouse is known to push the creative boundaries of electronic music and brings a sense of community and connection with their live performances. This massive 10-city maiden tour across India promises to be a one-of-its-kind spectacle, one that will showcase the depth of South Asian culture, music, and rhythm within the global language of house and techno.”
Kahani of Indo Warehouse states, “We’ve been waiting for this moment for a long time. Being brought up on the other side of the world, our unique views of culture help us craft experiences that are one of one. With India’s support, we can define a sound that will open doors for South Asian artists around the world. The next “big thing” is right here. See you soon!”
Kunal Merchant of Indo Warehouse states, “I couldn’t be more excited for this tour! Ten incredible moments to dance with our people, performing music that is so deeply rooted in our culture, and connecting with an incredibly seasoned electronic music community. Massive thanks to Sunburn for believing in our vision and presenting this tour with so much love.”
NOTES TO THE EDITOR
Sunburn, is Asia’s Premiere Electronic Dance Music (EDM) Festival, and is ranked amongst the world’s biggest music festivals. Started in 2007 as a 3 day music festival in Goa, Sunburn has grown to become an aspirational lifestyle brand boasting an eclectic mix of music, entertainment, experiences and celebration that has seeded music tourism in India. Over the past 17 years, Sunburn has brought together renowned International and Indian artists to entertain hundreds of thousands of dance music lovers across the country and overseas, and positioned India as a prime dance festival destination to the world.
The Sunburn Festival, Sunburn Reload, Sunburn Arena and Sunburn Campus formats have enabled a wide geographical and demographic reach pan India and abroad. Sunburn has the distinction of having brought down to India the world’s top 10 DJs, including Swedish House Mafia, Martin Garrix, Tiesto, Avicii, Hardwell, Deadmau5, Armin van Buuren, David Guetta, Afrojack, Above & Beyond, The Chainsmokers, Dimitri Vegas & Like Mike, Marshmello, Paul Van Dyk, Skazi, Pete Tong, Dash Berlin, and Nicky Romero. Sunburn has also made its successful debut overseas across Colombo, Sri Lanka; Kathmandu, Nepal; Dubai; Muscat; and Melbourne, Australia, thereby creating history to become the first successful indigenous Music IP to cross international shores. Sunburn is ranked as big as Tomorrowland and Ultra Miami festival as per the IMS APAC Business Report 2014, ranked #10 in the Top 100 Global Music Festivals by DJ Mag in 2022, and has won numerous awards and accolades around the globe including the WOW Awards, BW Applause Awards and Palm Expo Awards.
About Percept Live
Percept Live, established in the year 2012, is the live entertainment division of Percept Limited. It owns and manages all the Intellectual Properties created in the Live Entertainment, Sports, Fashion, Digital and Media space.
Percept has been in the ‘Ideas’ business for the past 39 years and has been instrumental in creating many legendary ‘Intellectual Properties’ in the past for its clients. The creation of a dedicated ‘Intellectual Properties’ business was but a further extension to Percept’s existing knowledge and expertise in the Entertainment, Media and Communications domain with a vision to convert path breaking innovative ideas into Assets in order to create long term value for all its Stakeholders. IPs owned by Percept Live include Sunburn, Bollyboom, EPL (Eat Play Love), Windsong, IMS (India Model Search) and XCC (Xtreme Combat Championship).
Percept Live is a Percept company. With a team of over 200 people and 28 offices across India and the Middle East, Percept is at an enviable leadership position in the Entertainment, Media and Communications domain.
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BookMyShow has also built India’s largest organic reviews and ratings engine for movies and has driven technology innovations, such as the m-ticket and Movie Mode, impacting tens of millions of users and the industry at large. With continued support from investors including TPG Growth, Stripes Group, SAIF Partners, Accel and Network18, BookMyShow is invested in providing the best user experience, whether on ground or online. Demonstrating category leadership, BookMyShow has grown beyond India with operations in Dubai, Indonesia, Sri Lanka and Singapore amongst others. The Mumbai-headquartered company counts Ticket Green, Eventifier, Fantain, Masti Tickets, Townscript and Burrp amongst its key investments in the sector. BookMyShow is also committed to society at large, by way of its charity initiative BookASmile, which provides entertainment experiences to the underprivileged.