TikTok is the platform of the moment, with the short-form video app continuing to lead the app download charts, and add users at an unprecedented rate.
And with the platform now on track to reach a billion users this year – despite losing its biggest user market in June 2020, due a ban in India – that will put it on par with Instagram, and make it one of the top five biggest social/messaging apps.
Which, of course, now sees it attracting more interest from marketers, looking to go where consumer attentions lie. And no doubt, there is huge opportunity for boosting brand awareness and even generating direct sales – but the creative focus of TikTok does mean that it requires a dedicated approach, you can’t just re-purpose content from other platforms or campaigns.
Read more: https://www.socialmediatoday.com/news/pro-tips-tiktok-shares-advice-on-how-brands-can-establish-a-presence-on-th/604626/