EDM Cave - Promo Push on DJ Promotion, Radio Promotion, Press Campaigns & 15 Years In The Industry

For 15 years, Promo Push has helped electronic music artists and labels place their releases in front of the DJs, radio presenters, media outlets and tastemakers who can help create real momentum.

Founded in 2011 and based in the UK, Promo Push has now delivered more than 4,000 promotional campaigns across the international dance music industry. The company works with major and independent labels, management agencies and artists directly, offering bespoke promotion that is tailored to every release.

A campaign built around the record

Electronic music is not a one-size-fits-all market. A deep, late-night House track demands a different approach from a peak-time Tech House release, a melodic Techno record, a Trance anthem or a high-energy Drum & Bass production.

Promo Push’s approach begins with the music itself. The team considers the genre, target audience, release strategy and long-term goals before creating a campaign designed to reach the most relevant contacts.

Its core services include A-list and tastemaker DJ promotion, international radio promotion, online press campaigns, 1001Tracklists mix show promotion and third-party Spotify promotion.

Clients can choose a single channel for a focused release campaign or combine services to create a complete strategy covering DJs, radio, media and streaming visibility.

DJ promotion for the electronic music community

DJ support remains a powerful part of dance music culture. When a track finds its way into the right DJ sets, it can reach audiences in clubs, on festival stages, through radio broadcasts, recorded mixes and online tracklists.

Promo Push works with A-list and tastemaker DJs across the international electronic music landscape. Its genre-specific campaigns cover House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass.

By working with contacts whose sound and audience suit the release, Promo Push aims to create meaningful opportunities for music to be heard and supported. The focus is on relevance and genuine engagement, rather than simple volume.

Radio promotion and mix show visibility

Radio remains a vital route to discovery for dance music. Specialist shows, international stations, online platforms and DJ-led programmes continue to introduce new releases to audiences who actively follow the scene.

Promo Push delivers international radio campaigns designed to connect tracks with relevant presenters, selectors and dance music platforms. The company also provides 1001Tracklists mix show promotion, helping releases gain additional visibility through DJ set activity and recorded mixes.

This can be particularly useful for artists and labels looking to build a stronger support story around a release, with DJ plays, radio feedback and mix show activity all contributing to wider momentum.

Press campaigns and Spotify promotion

Strong music media coverage can help develop an artist’s profile beyond the release itself. Online press campaigns from Promo Push can support reviews, interviews, features and editorial opportunities across the electronic music landscape.

The company also offers third-party Spotify promotion, adding potential streaming visibility to a campaign. Combined with DJ, radio and press activity, Spotify support can help provide several routes for audiences to discover a release.

For artists and labels, a connected campaign can offer more than individual placements. It can help create a wider narrative around the track, building awareness across clubs, media, radio and streaming platforms.

Trusted by artists and labels worldwide

Promo Push has worked on releases from leading artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.

The company has also worked with labels including Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.

Alongside major international names, Promo Push continues to support independent labels, management agencies and emerging artists. Whether the campaign is for an artist building their first industry network or an established act launching a high-profile release, the strategy is tailored to the individual project.

More than 4,000 campaigns delivered

With more than 4,000 promotional campaigns completed, Promo Push’s experience spans a wide variety of electronic music releases, artists and labels.

That experience has helped the company develop a substantial promotional network while maintaining a personal service for clients. Campaigns are carefully curated and finely tuned, with the team focused on quality relationships, genre-specific targeting and clear communication.

The milestone also reflects the changing nature of dance music promotion. Over 15 years, digital platforms, streaming services, online media and DJ databases have all become increasingly important — while DJ support, radio plays and trusted industry relationships have remained central to how music moves through the scene.

Four-week campaigns with transparent reporting

Every Promo Push campaign runs over a four-week timeframe, with clients receiving weekly reporting throughout.

Reports can include DJ and radio feedback, scores, information on who has listened to or reviewed the release, and details of which contacts intend to support the track. Press features and Spotify placements secured during the campaign can also be included.

This detailed reporting helps clients understand how their music is being received and where it is gaining traction. It also provides useful material for press packs, artist communications, social media updates and future release planning.

Continuing to build momentum

As Promo Push marks 15 years in the industry and more than 4,000 campaigns, the company remains committed to helping electronic music releases reach the people who matter most.

The dance music scene continues to evolve rapidly, with fresh talent, new labels and new digital platforms shaping the future of the culture. Promo Push continues to develop alongside it, expanding its network while holding onto the same core values: bespoke promotion, quality relationships, transparent reporting and genuine passion for electronic music.

From focused DJ promotion to complete campaigns across radio, press, mix shows and Spotify, Promo Push continues to provide industry-leading support for dance music releases around the world.